GameStop today announced that it will host events at 1,800 of its stores in celebration of the midnight release of Activision’s Guitar Hero World Tour on Saturday, October 25, 2008.
With festivities at GameStop stores coast-to-coast kicking off on Saturday at 10:00 p.m., teens, adults and families can put their rock ‘n’ roll skills to the test with Guitar Hero matches, air guitar challenges, rock star impersonation games and more. Attendees will also have an opportunity to get their hands on the highly-anticipated Guitar Hero World Tour game.
“At GameStop, we are witnessing a new generation of gamers who are interested in casual, more social gaming experiences,” said Bob McKenzie, Senior Vice President of Merchandising, GameStop. “Partnering with Activision for the launch of Guitar Hero World Tour lets us give power to the players of all skill levels and gaming abilities.”
In addition to widespread midnight madness launches, GameStop will host three marquee events at retail locations located in New York City (33RD Street & Broadway), Dallas (Park & Preston) and Los Angeles (Universal CityWalk). Event goers will get a chance to showcase their Guitar Hero prowess with a Guitar Hero shred-off, see-and-be-seen with celebrity VIP guests and more. Attendees at marquee events will also have the opportunity to experience Guitar Hero World Tour before it goes on sale at midnight.
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